JD Releases "2023 Back-to-School Reading Report"
On August 29th, JD Books, in collaboration with JD Consumer and Industrial Development Research Institute and Economic Daily, conducted an analysis of the book-buying behaviors of young people aged 18-35 during the back-to-school season.
The "Report" reveals that among users under the age of 15, purchases of computer and Internet-related books have increased by 143%. For users aged 16-25, purchases of popular science books have grown by 150%, while purchases of management books have nearly tripled. In the 26-35 age group, there has been a growth of over 200% in purchases of foreign language learning books.
The data also shows that self-guided travel book sales have increased by 136% compared to the previous year, while travel map sales have increased by 111% year-on-year. Sales of travel guides have grown by 92% compared to the same period last year. In the category of traditional culture books, sales have increased by 65% year-on-year, while sales of books related to famous individuals and inspiration have increased by 82%. Historical fiction book sales have also seen a growth of 77%.
Shandong Publishing Contributes 150 Million Yuan to Establish Investment Fund
Recently, Shandong Publishing Media Co., Ltd. (hereinafter referred to as "the Company") issued an announcement regarding its investment in establishing the Lu Edition Zhiyuan Numerical Finance Equity Investment Fund (Jinan) Limited Partnership.
The announcement states that in order to promote the Company's transformation and upgrading, increase its capital income, facilitate the deep integration of publishing, and further enhance the Company's capital operation capabilities and value, Shandong Publishing and its wholly-owned subsidiary jointly initiated the establishment of the Lu Edition Zhiyuan Numerical Finance Equity Investment Fund (Jinan) Limited Partnership. The total committed capital of the fund is 300 million yuan, which will be contributed in monetary form. Shandong Publishing, as a limited partner, has committed to contribute 120 million yuan.
The fund's investment method will mainly focus on equity investments in areas such as general culture, new consumption, and new technology. It will target equity investment projects that meet ideological requirements, have good expected returns, and align with the overall strategic direction. The fund's business scope includes engaging in equity investment, investment management, asset management activities through private equity funds (subject to registration and filing with the China Securities Investment Fund Association), as well as corporate management consulting.